Tuesday, June 14, 2011

Rockstar

A friend recently posed an interesting question to me: as a musician, would I prefer to have a handful of okay hit songs, or to have one major super-hit.

I answered as truthfully as possible, that I'd totally take any string of mid-quality songs, so long as I could keep on playing music as long as possible. While I earnestly believe that this answer is as true as possible, there are some interesting considerations to make.

First off, the case for being a one-hit wonder:
  • Superstardom - This is hard to overlook; I believe that most everyone who plays music somewhere deep in their consciousness dreams of the spotlight, of being on the cover of magazines, and of hearing your songs played everywhere you go

  • Royalties - let's face it, when you have a mega-hit, people want to use it for everything. It will probably be in some movies or at least used on a TV show. Radio stations will play it day and night. Soon you'll be hearing your smash hit being used to sell everything from cars to candy to hair restoration treatments. And each time those few notes hit the airwaves, you'll be making a few cents. And that's just sweet.

  • Giant Shows & Diva Perks - When you have that one song that everyone wants to hear, your label/manager/promoters/etc. are going to make sure that as many people as possible can hear it. This means opening for acts who are way bigger and playing venues that most bands can only dream of. When this happens, you don't have to lift a finger. There is simply no chance in hell if you're playing something like the Oakland Coliseum or Bill Graham Civic Auditorium that you're going to have set up your own drum kit or really even tune your own guitar. You just have to show up, not be strung out, and play that one song that everyone wants to hear.
Now, the downside of mega-hits
  • Burnout - Think about this logistically for a moment or two. You know how you get all tired and bored with songs when they get played out? You know how quickly you reach for the mute button when you hear that song in that commercial? You know how much you gripe when that super hit keeps showing up on your Genius playlist? Now imagine having that happen PLUS having to go out and perform that song three to four times a day for shows, radio live performances, mall openings, or whatever. Do you think you'd EVER want to hear that song again? Yeah, me neither.

  • Pressure for a follow-up - There is an almost mind-boggling misnomer about the idea of a "sophomore slump". Bands that blow up on an initial release are really cursed. From the time that big hit or super debut album drops, the pressure is on to be equally impressive on the second record. But you're mired in a huge catch-22: if your follow up sounds too much like your original release, then you're considered uncreative or stale. If you stray too far from your original sound, you're persecuted for changing too much. It's a total no-win situation.

  • The Brightest Star Burns Fastest - Yes, this is also connected to the "burnout" factor, but this has to do much more with public perception. The term one-hit wonder exists for a reason. Do you think the Toadies wish they could write another "Possum Kingdom"? So do I. But let's be honest; writing a really great popular song is a very difficult art, and doing it consistently is an incredibly rare feat. Unfortunately, the much more common occurrence is that you write one great song (or group of songs) and that helps you crack the big time, and you spend most of your career trying to live up to that.
Now, a couple of considerations on the benefit of being a band that just consistently puts out quality music, but no super hits:
  • Sustainability - The gold standard that most all musicians I know hold is: can you pay your bills by doing nothing beyond being a musician? If so, you have officially made it. I just spoke to a friend of a friend last night who makes his living as a musician, and despite being successful enough to warrant his own wikipedia article as a musician, he said that he spent his first two years touring in bands being essentially homeless, because he couldn't afford to be on the road and still pay for rent for an apartment back home. Still, he can do it now and he doesn't exist solely on ramen and canned soup. But still, for any serious musician, the ability to do nothing else but write, play, and record music is an absolute dream.

  • Experiences - I believe that you haven't really experienced places until you've played there in a touring band. By doing so you not only get to see what the night life is like, you have some free time in the day to wander around and experience a place, and if you're touring on the cheap, you usually meet fantastic people and have some of the greatest stories you're ever going to be able to tell as a result. You have some nights where you're totally blown away or caught off guard by some smaller towns or venues, and you have some nights where you can only take comfort in the fact that it's finally over. Still, it's what every musician I know wants to do for as long as humanly possible.

  • Artistic fulfillment - This is what we also call the "cover band conundrum" - if you make a living as a musician playing original material, you get to enjoy having your music heard night in and night out by groups of people who, for the most part, just want to go out, enjoy themselves, and hear some music. They won't be calling to hear your hit single, but they are also more likely to pay attention to your whole set, rather than waiting for that one song. Plus, you get to play your songs to your heart's content, moving new and old songs in and out at your discretion only.
But, there is always a down side...
  • Money - yes, you're making a living doing what you love, but the vast majority of musicians who play and tour for a living don't really put a whole hell of a lot of money in the bank for a rainy day. You don't have a 401k, you don't have benefits, you just have whatever is in your bank or in your pocket. What you're really working towards is being able to have enough money to make it to the next tour, next album, or anything like that. Hopefully you can stockpile a little cash here and there, but it's not an easy route.

  • Wear and tear of the road - If you're just a working musician, the only way to really make money is to play shows and hit the road. Yes, you make some money selling merch and music online, but it's probably not enough to sustain much of anything. So you hit the road for months at a time. One story I hear in common from almost all the bands I've heard interviewed that gain enough success to be interviewed is that in the early years they always played shows. I believe it was Motion City Soundtrack who said that their first year after being signed to Epitaph, they played something like 325 shows. On a smaller scale, Crown Point, who are friends of mine, estimated themselves as playing 285 shows or something like that in the past calendar year. I don't care who you are, but that schedule takes the piss out of you at some point. There comes a point when all you want is a home-cooked meal and to sleep in your own bed.

  • Motivation - Let's face it, there is going to come a point where you're going to look up and say "what am I doing all this for?" There are sort of built in "levels" that musicians hold themselves to; whether it's the ability to book a certain size venue, to tour, to make a living playing music, to get signed - it all depends on what the person's aim is. Still, I honestly believe that there comes a point where you realize you've plateaued, and the trick is recognizing that point when you get there. Not every band is destined to have a chart-topping hit, hell not every band is going to be able to play some of the biggest venues in your city. You just have to be happy with what you can do at a given point, or do your best to improve that situation. Do I want to be playing local clubs and venues when I'm in my late 40s? Probably not. But I can tell you right now, all I want to do is play as many shows as humanly possible and tour as much as I can afford to.
That's a somewhat more in-depth look at what into my decision. Again, it's a matter of time frame and motivation, and I feel that has to change with your age and personality as much as anything.

So.... anyone want to sign my band so I can live the dream?

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